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KIND Healthy Snacks (KIND) is a natural foods company based in New York, New York.
The brand was introduced in 2004 by Daniel Lubetzky and currently manufactures two lines of whole nut and fruit bars made from "natural ingredients" (not to be confused with organic ingredients.)
Products
KIND currently offers three lines of whole nut and fruit bars—KIND Fruit & Nut, KIND PLUS, and KIND Nuts & Spices.
KIND offers Fruit & Nut and PLUS varieties in smaller, 100 calorie-range portions with KIND minis.
Introduced in 2004, KIND Fruit & Nut is currently available in the following twelve flavors:
Fruit & Nut (Delight)
Nut Delight
Almond & Apricot
Almond & Coconut
Macadamia & Apricot
Walnut & Date
Fruit & Nuts in Yogurt
Almonds & Apricots in Yogurt
Sesame & Peanuts in Chocolate
Apple Cinnamon & Pecan
Peanut Butter & Strawberry
Blueberry Vanilla & Cashew
In 2008 KIND launched KIND PLUS, a line of whole nut and fruit bars with an "added nutritional boost".
KIND PLUS is available in the following eight flavors.
Cranberry Almond + Antioxidants
Almond Cashew With Flax + Omega-3
Mango Macadamia + Calcium
Almond Walnut Macadamia + Protein
Peanut Butter Dark Chocolate + Protein
Pomegranate Blueberry Pistachio + Antioxidants
Blueberry Pecan + Fiber
Dark Chocolate Cherry Cashew + Antioxidants
In 2010, KIND launched smaller portioned, 100 calorie-range KIND minis, currently available in four flavors:
Fruit & Nut Delight
Almond & Apricot
Almond Cashew + Omega-3
Cranberry Almond + Antioxidants
2012 brought in KIND Nuts & Spices, whole fruit and nut bars that contain 5g of sugar or less, per bar. Currently available in six flavors:
Dark Chocolate Nuts & Sea Salt
Dark Chocolate Cinnamon Pecan
Cashew & Ginger Spice
Madagascar Vanilla Almond
Maple Glazed Pecan & Sea Salt
Dark Chocolate Chili Almond
In 2013 KIND launched a line of KIND Healthy Grains, all natural granola bars. Currently available in four flavors:
Maple Pumpkin Seeds with Sea Salt
Dark Chocolate Chunk
Vanilla Blueberry
Peanut Butter Dark Chocolate
Oats & Honey
Each KIND bar is gluten-free, dairy-free, non-GMO, trans fat-free, low GI, and low in sodium. NOTE: The KIND products are not certified non-GMO.
History
The path to KIND began in 1994 with PeaceWorks Inc., an innovative not-ONLY-for-profit
business aimed at fostering joint business ventures between neighboring citizens in conflict regions worldwide.
After several successful PeaceWorks ventures,
company founder Daniel Lubetzky eventually conceived KIND in 2004.
KIND was very successful in reaching one million dollars of sales in only the first year.
Today, KIND Healthy Snack Bars are sold at more than 50 big chain stores in the United States.
Recognition
In 2008 KIND founder, Daniel Lubetzky, was recognized by Businessweek as one of "America’s Most Promising Social Entrepreneurs"
for the development of an innovative model where "the business itself advances a social cause and vice versa".
Then in 2009, Time magazine named Daniel Lubetzky and KIND one of 25 "Responsibility Pioneers" for working to promote "global coexistence and kindness".
Most recently, Entrepreneur Magazine selected Lubetzky as the winner of its annual Established Entrepreneur of the Year Award for 2010 in recognition of its
"scrumptious snack bars and its mission to inspire kindness".
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